Tuesday, March 27, 2012

What’s wrong with the Candidate Experience? Five Complaints from Job Seekers.

On behalf of the recruiting industry, isn’t it time we apologized to job seekers everywhere? They’ve put up with challenges and complications associated with finding a job for too long. They’ve been jumping through hoops to land the perfect job, and frustration is mounting! We’re listening, and we’ve taken note of their biggest concerns.Where do I start?

They think top job boards like Monster or CareerBuilder are the best places to start.  But, because these sites charge to post, many employers don’t list all their openings.  And with thousands of job boards and career advice sites, there’s no central location for quality information and career services.

Applying takes too long!


Automated online applications require candidates to repeatedly upload their resume and fill out lengthy forms every time they apply.  These antiquated candidate tracking systems totally disregard job seekers’ time.  They end up driving the best candidates away, in search of a job application with an easier process.

How do I maintain all my resumes?   


Job seekers might keep up to six versions of their resume.  But, with no cloud solution to manage them, they only sit on their computer’s desktop.  Sure, they might use sites that let them create a profile.  But, these programs force all users into the same template and lack the flexibility to highlight accomplishments, or be creative with the style.


Did they forget about me?  


They feel like their resume fell into a black hole.  Hiring managers don’t tell candidates where they stand, nor do they keep them informed of next steps.  Post-interview silence is worse. They rarely know if timelines have changed or if the position was canceled.


The process is completely impersonal!


If they even get a response, it’s an automated one.  They prefer to hear from an actual person, even if it’s just to inform them that they’ve selected another candidate or taken the position in a different direction.

The pressures of a slow economy and shortage of jobs create enough stress for job seekers.  At Ascendify, we are rallying around ways to improve the candidate experience because we feel the job search process shouldn’t cause further angst.

Ascendify is a new social recruiting platform that’s transforming the candidate’s experience by improving the way job seekers connect with hiring managers. Ascendify dramatically reduces the time and effort involved in hiring by helping organizations build communities that leverage Facebook, LinkedIn, Google+ and other social networks to help people connect.

Saturday, April 2, 2011

Matt Hendrickson is Vice President of Marketing at ConnectSolutions



Updated biography from ConnectSolutions:

Matt brings nearly 20 years of marketing, technology, and product leadership experience to ConnectSolutions. Prior to ConnectSolutions, Matt served as VP Marketing and Products at Granicus, a cloud-solution provider to government where he built marketing and product management teams from the ground-up. At Rearden Commerce, he led all product marketing efforts during the acquisition of ExpenseWire, helping the company accomplish one of its most strategic initiatives in becoming a platform for enterprise business services. Before Rearden, Matt was VP Marketing and Products at Individual Software, where he created a business unit to migrate the company’s software into private-label, cloud-based applications serving small business, government, and education clients. Matt is a bay area native, graduated with a Business Economics degree from U.C. Santa Barbara, and currently lives in San Francisco.

Wednesday, October 6, 2010

Great Marketing. Great Product.

I came across this example today of a company with a cool product and great marketing. Really well done. www.nordicriver.com

Click the large "SEE" button on their home page:

Thursday, July 1, 2010

RESUME: Vice President Marketing & Products

I'm currently building a new marketing and product management team and launching several new software-as-a-service offerings. We are working an open government, cloud platform that delivers streaming video and social media tools for enterprise government agencies so they can engage citizens in new ways.


DOWNLOAD MY RESUME:
Vice President of Marketing & Products

Sunday, April 25, 2010

My Value to an Organization

I've recently put together a deck that outlines my experiences and shares the value I bring to an organization.

Sunday, August 2, 2009

Product Management Defined

Market Research
Market Sizing & Growth Trends
Percentage Market Share Owned

Product Strategy
Trends & Envisioning the Future
Evolving the Value Proposition
Strategic Planning
Partner Ecosystems

Competitive Analysis
Qualitative Analysis & Quantitative Analysis
Strengths, Weaknesses & Opportunities

Customer Research
Focus Groups
Beta Programs
Customer Surveys

Design Specifications
User-Interface Designs
Design & Technical Specifications

Feature Requests
Collecting Product Requests
Customer Personas
Feature Request Use Cases

Product Roadmap
Collecting Product Ideas
Prioritizing Feature Lists
Communicating Product Plans

Product Development
Project Planning & Leadership
Project Management & Organization
Test Plans & Quality Control
Content Development

Saturday, August 1, 2009

Product Marketing Defined

Product Marketing
Unified Product Messaging
Unique Selling Propositions (USP)
Brand Personality & Tag Line
Audience Segmentation & 1-to-1 Messaging
Online/Offline Advertising Campaigns
Leadership, Evangelism & Communication
Marketing Event Calendar

Web Marketing
Website & Landing Pages
SEO / SEM & Link-Building
E-Mail Campaigns
Affiliate Programs
Product Videos

Web Marketing 2.0
Viral Campaigns & Blogs
Community & Social Networking

Sales Support
Pricing & Licensing Models
Sales Deck, Brochure, White Papers & Datasheets
Sales Trainings & CRM Support
Demand Generation (LeadGen)
Lead Tracking & Measurement
Reseller, Verticals & Channel Support
Product Demos

Public Relations
PR, Releases & Tours
Analyst Briefings
Reviews & Awards
Thought Leadership

Customer Success Program
Case Studies, Testimonials & Referrals
Customer Loyalty Programs